Maximising your chances of securing a booking

Prompt responses have a direct impact on conversion rates. To respond quickly to enquiries, we recommend that you:

• Update the contact details on your listing

• Use message templates

• Interact with customers via online messaging

Customers are more likely to choose you if you provide them with a comprehensive quote. This allows you to stand out by giving them a clearer picture of the quality and uniqueness of your services.

Finally, a comprehensive quote turns the customer into your best sales representative amongst their colleagues!

To create a comprehensive quote:

• Use the product catalogue

• Add attachments to your messages

Consistent pricing and flexible payment terms have a significant impact on the conversion rate of enquiries.

• Issuing a quotation with a price difference of more than 20 per cent compared to competitors’ quotes reduces your chances of converting an enquiry.

• Requiring full payment for the service before the event takes place is not likely to encourage the client to confirm their booking. We would instead recommend a deposit of between 30% and 60% upon confirmation, with the balance payable upon receipt of the invoice.

🧑‍🏫 To find out more, sign up for our training course, ‘Boosting Your Turnover’!